Customers call for Mobile First solutions

January 31st, 2012 Posted in Andriod, BlackBerry, E-commerce, iPhone, M-commerce, Mobile

Ten million UK customers made online transactions through their mobile phones last year. However despite these numbers, many companies are still reluctant to develop for mobile.

Now in order to enhance customer transactions, and keep up with rapid market trends, businesses should seriously consider developing for the mobile platform. Especially if they wish to remain relevant in today’s e-commerce immersed society. In fact, most consumers now have high expectations for e-commerce in general, with many people seeing very little difference between the experiences they receive on different devices. (more…)

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Verenti racing into first place

August 8th, 2011 Posted in Online Presence, Website Design

Having created the Verenti website for Wiggle, we were proud to hear that they recently won the 2011 Oracle “Product Innovation of the Year” award. They were competing against big name companies such as Boots, Waitrose, Tesco and Asda. Verenti are a dedicated bicycle brand that sell premium engineered road bikes and are sold exclusively online via their parent company, Wiggle (the largest bike retailer in the UK).

So although the product itself should be praised for its design innovation, so should the brand’s official website, which is responsible for establishing and maintaining Verenti’s online presence. As well as providing customers with somewhere to research the products and brand outside of the Wiggle retail site. (more…)

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The forecast is cloudy

March 22nd, 2011 Posted in Technology

Right now “the cloud” is all the rage – it’s become the phrase du jour, and everybody is keen to jump on to the bandwagon. However what many people fail to realise, is that cloud computing isn’t new: the term “cloud computing” has been adopted by marketers to sell things and get people excited. That’s it.

So you’re probably thinking –“what exactly *is* the cloud?” Well cloud computing is a buzzword that means different things to different people (as with Web 2.0). For some, it’s just another way of describing IT outsourcing. However many others use it to mean a computer service provided over the Internet, others argue that anything that sits outside your firewall is part of the cloud. Confused? Don’t be: like I was saying earlier the cloud isn’t a new concept. Chances are, you probably use cloud computing every day and don’t even realise it. (more…)

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Apples are not the only fruit…

January 25th, 2011 Posted in BlackBerry, iPhone, M-commerce, Mobile

There’s no denying that the iPhone has revolutionised the way we use our mobile phones and the internet, particularly when it comes to applications. This is why when most businesses need a mobile system they think, “I need an iPhone app”, rather than “I need a mobile application”. This attitude is partly down to the success of Apple’s marketing department and arguably the device itself. However, we believe that businesses need to be asking themselves who their target audience are before deciding on which mobile platform to choose.

So if your audience are corporate customers, then our platform of choice is usually the Blackberry. Because compared to the iPhone, Android and Windows Mobile, BlackBerry has the corporate environment sussed. This normally makes it the preferred choice for large corporations who want a truly enterprise grade mobile solution. ICAP is one such company. ICAP plc, are the world’s leading inter dealer broker and provider of post trade risk and information services. They’re also active in both established and emerging markets and operate a global network covering more than 32 countries world-wide. (more…)

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The challenges of internationalisation

January 12th, 2011 Posted in Business applications

For those of you who aren’t aware (i.e. those of you who buy your flowers from a gas station), eFlorist (formerly known as Teleflorist) is the largest florist membership network in the UK, with around 1800 florists in England, Scotland and Ireland; as well as international delivery to almost 140 countries worldwide.

Hence on May 25th 2010, eFlorist was bought by Euroflorist. The Swedish company are Europe’s largest florist member relay network and were the first company in Europe to sell flowers over the internet. This merger was partially thanks to the new sales order processing system that we developed for eFlorist, which continues to perform seamlessly and increase customer and member loyalty. (more…)

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